Replace Reels With Carousel Posts
☆ mill's Reels are severely underperforming at a 0.11% ER compared to ☆ mill's Posts ER of 0.78% — a 7x gap that is actively dragging down ☆ mill's overall 0.69% account ER.
Details
Industry benchmarks show Reels only outperform carousels in reach for accounts under 50K followers, which does not apply to ☆ mill's 350,693-follower account. Shift ☆ mill's content calendar to prioritize carousel posts, which benchmark at a 0.55% ER industry-wide and are clearly ☆ mill's strongest format based on ☆ mill's own data.
