Prioritize Reels Over Static Posts
The Reels ER (2.17%) outperforms the overall Posts ER (1.92%) and static image benchmark (0.45%), showing the audience responds better to video.
Details
Since Reels also get higher reach for accounts under 50K followers, shifting the posting mix toward more Reels should lift the blended 1.83% ER closer to the nano benchmark range of 3.5-8%.
