Double Down on Reels Immediately
Reels are generating a 4.72% ER compared to only 1.65% on static posts — that's a 186% performance gap being left on the table.
Details
Since Mike Chaar is under 50K followers, Instagram's algorithm also prioritizes Reels for reach in this tier, meaning more non-followers are seeing this content. Shifting the content calendar to at least 60-70% Reels will capitalize on this format advantage and push the overall account ER closer to the 2.5-5% micro-tier benchmark.
