Shift Content Mix Toward Reels
Mira Vivek's Reels ER sits at 406.48%, dramatically outpacing the Posts ER of 1.91% and the industry average Reels ER of 0.52%.
Details
Since Reels also get higher reach for accounts under 50K followers (the account is at 28,389), reallocating the content calendar to prioritize Reels over static posts should lift the overall ER above the current 2.05%.
