Convert Comments Into Conversation With CTAs
Hayes Day ☀️'s like-to-comment ratio is 78.7:1, meaning comments are their weakest engagement signal relative to likes — yet comments carry heavier algorithmic weight.
Details
Add a direct, single-question CTA in every caption to lower the barrier to reply and close that gap. Even moving their ratio to 60:1 would meaningfully increase their comment volume from a median of 34 per post, strengthening their already excellent 5.72% ER further above the 2.5-5% micro-tier benchmark.
