Double Down on Reels Immediately
Their Reels are generating a 6.15% engagement rate compared to a near-zero 0.04% for Posts, making Reels their highest-performing format by a massive margin.
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With 56,558 followers placing them in the micro tier, industry benchmarks confirm Reels get higher reach for accounts under 50K, meaning their audience is primed to respond. Shift at least 70% of their publishing schedule to Reels to capitalize on this gap and push their overall account ER even further above the 2.5-5% micro-tier benchmark they already exceed at 4.75%.
