Shift Feed Mix Toward Reels
Reels are already outperforming static posts — 1.55% ER vs.
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1.24% for posts — and industry benchmarks confirm Reels get higher reach for accounts under 50K followers like Micky & Ellis at 4,188. An audit of the last 21 posts suggests making at least 50% of new content Reels to capitalize on that format advantage and push the overall 1.29% ER closer to the nano-tier benchmark of 3.5–8%.
