Lean Harder Into Reels Now
The overall ER of 7.28% (post ER 9.08%) already crushes the nano tier average of 3.5-8%, and since Reels get higher reach for accounts under 50K followers like Mia Z.
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Wolff at 1,718, shifting more of the 11 analyzed posts toward Reels format can push reach further. Reels also command a 20-40% rate premium, so prioritizing them builds both engagement and future deal value simultaneously.
