Shift Volume From Reels to Posts
MJ Earls' Posts ER is 1.83% versus MJ Earls' Reels ER of just 0.62% — nearly 3x higher performance on static or carousel content.
Details
Given that the industry benchmark for Reels ER sits at 0.52%, MJ Earls' Reels are only marginally above average while MJ Earls' Posts significantly outperform the 0.55% carousel benchmark. Audit MJ Earls' current content mix and prioritize publishing more posts and carousels to consistently drive engagement closer to MJ Earls' 1.83% Posts ER rather than diluting MJ Earls' overall 1.42% account ER with underperforming Reels.
