Shift Content Mix Toward Reels
The Reels ER (3.03%) is nearly 2.6x higher than the Posts ER (1.18%), showing the audience responds far better to video than static content.
Details
Since the overall account ER (1.26%) still sits below the micro-tier benchmark (2.5-5%), increasing Reels frequency relative to static posts is the fastest lever to close that gap.
