Shift More Budget Toward Posts Over Reels
The Posts ER is 6.3% versus the Reels ER of 4.56% β a 1.74 percentage point gap that signals the audience responds more strongly to static or carousel content.
Details
Given that industry benchmarks show carousels averaging 0.55% ER versus Reels at 0.52%, the posts are dramatically outperforming format norms, so prioritize publishing at least 2 posts for every 1 Reel until Reels engagement catches up. Audit the last 27 analyzed posts and identify which post formats drove the most of the median 80 likes, then replicate those formats consistently.
