Go All-In On Reels Now
Sonali Kadam's Reels are generating a 141.15% engagement rate compared to a near-dead 0.34% ER on static posts — that gap is not subtle, it's a clear signal of where their audience is responding.
Details
Shift their posting calendar to prioritize Reels as their primary format, targeting at least 70% of new content as Reels. Industry benchmarks show Reels command a 20-40% premium in brand deals, which could push their current $500-$2,000 per post rate toward the higher end of that range as their overall account ER climbs closer to the 1-2% mid-tier benchmark.
