Replace Reels With More Carousel Posts
Conor Cunningham's Reels are severely underperforming at a 0.42% ER compared to their Posts ER of 2.42% — nearly a 6x gap.
Details
Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, but their own post data far exceeds both, suggesting their audience responds significantly better to static or carousel formats. Audit Conor Cunningham's last 22 posts and shift at least 60% of their content calendar toward carousels or static images to capitalize on the format where they already have proven traction.
