Shift Feed Strategy Toward Reels
Their Reels are generating a 141.07% engagement rate compared to just 2.51% for standard posts — a gap that demands an immediate content calendar shift.
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Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, and at 31,799 followers mai sits squarely in that high-leverage zone. Aim to publish at least 70% of their weekly content as Reels to compound that reach advantage and push their overall account ER well above their current 2.93%.
