Shift Posting Mix Toward Reels
The current engagement rate of 1.28% sits below the micro-tier benchmark of 2.5-5%, and Reels are a direct lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50K followers like meloodeya at 11,015.
Details
Audit the last 20 posts and identify what percentage are Reels; if they are underrepresented, commit to making at least 50% of new posts Reels to maximize algorithmic distribution and push the Posts ER of 1.41% upward.
