Replace Reels With Carousel Posts Now
Melissa π¦ FITNESS & RUNNING's Reels ER is critically low at 0.07%, while Melissa π¦ FITNESS & RUNNING's Posts ER is 0.62% β nearly 9x higher.
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Industry benchmarks show carousels average 0.55% ER, which aligns closely with their posts performance and far outpaces their Reels output. Immediately shift their content calendar to prioritize carousel posts over Reels, aiming for at least 3 carousels per week to capitalize on their strongest-performing format.
