Shift Budget Toward Reels Content
Melly ッ's Reels are already outperforming their Posts (0.55% vs 0.38% ER), and industry benchmarks confirm Reels get higher reach for accounts under 50K followers like Melly ッ's at 2,613.
Details
Prioritize publishing at least 70% of their content as Reels to capitalize on this format advantage and close the gap toward the nano-tier benchmark of 3.5-8% ER.
