Shift Content Mix Toward Reels
The Reels ER sits at 223.32% while the overall Posts ER is only 0.02%, a gap far beyond the industry benchmark where Reels average just 0.52% ER.
Details
Since Reels are clearly outperforming static content on this account, increase posting frequency of Reels relative to static images (industry avg 0.45% ER) to capture more of the 704,058-follower base's attention.
