Switch to Carousels to Lift ER
Their current engagement rate of 0.28% is severely below the mid-tier benchmark of 1-2%, meaning they are underperforming by at least 72%.
Details
Industry data shows carousels average a 0.55% ER โ nearly double their current 0.28% โ so replacing static single-image posts with multi-slide carousels is the fastest format-level lever they can pull. Aim to make at least 3 of their next 5 posts carousels, using slide 1 as a hook and the final slide as a call-to-action to drive saves and shares.
