Fix Underperforming Reels Strategy
The Reels ER is 0.43%, below both the industry benchmark of 0.52% and the Static/Carousel Posts ER of 2.13% — meaning Reels are actively dragging down the account average of 1.83%.
Details
Since accounts under 50K followers (Mehmal Ahsan is at 2,793) get higher reach from Reels, audit the last few Reels for hook timing and pacing in the first 3 seconds, and shift toward the content style driving the 2.13% Posts ER instead.
