Shift to Carousels to Beat ER
The current engagement rate of 0.67% sits well below the mid-tier benchmark of 1-2%, but carousels average 0.55% ER industry-wide — meaning they outperform static images (0.45%) and can serve as a reliable format lever.
Details
Audit the last 20 posts and identify how many were carousels; if fewer than half, commit to posting carousels at least 3 out of every 5 feed posts to systematically push the median likes above the current 1,826.
