Shift Feed Strategy Toward Reels
Megan | Wellness | Retreats | Impact Reels are generating a 5.0% engagement rate compared to just 0.64% on posts — that's nearly 8x better performance.
Details
Since their account is under 50K followers, Reels also benefit from higher algorithmic reach on Instagram. Aim to replace at least half of their current static or carousel posts with Reels to bring their overall 0.66% account ER closer to the 3.5–8% nano-tier benchmark.
