Shift Budget Toward Posts Over Reels
Shivam Meet's Posts are generating a 5.85% ER versus only 1.1% for Reels — a 5x performance gap that directly impacts their overall 1.87% account ER.
Details
Since industry benchmarks show Reels only command a higher reach advantage for accounts under 50K followers (Shivam Meet is at 102,495), doubling down on Posts or Carousels is the higher-ROI move for engagement. Aim to publish at least 2 Posts or Carousels for every 1 Reel until their Reels ER closes the gap toward their Posts benchmark.
