Shift Content Mix Toward Reels
Yogita Meshram's Reels ER sits at 8.56% versus just 0.39% for static/feed posts — a gap of over 20x — and it also beats the industry Reels benchmark of 0.52% by roughly 16x.
Details
Increasing Reels frequency to at least 3-4x per week and repurposing the highest-performing feed concepts into Reels format can pull the overall 0.4% ER closer to the micro-tier benchmark of 2.5-5%.
