Shift Post Mix Toward Carousels
The current Posts ER sits at 1.46%, already outperforming the Reels ER of 1.36%, which signals the audience responds better to multi-frame content.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER versus 0.52% for Reels — lean into this by converting at least 3 of the next 5 posts into carousels with a strong hook on slide one to drive swipe-throughs. Aim to push the Posts ER closer to 2.5%, the floor of the micro-tier benchmark range, by testing educational or step-by-step carousel formats that reward repeated viewing.
