Shift Budget Toward Posts Over Reels
Abhishek Soni | MBA Thinking Posts are outperforming Abhishek Soni | MBA Thinking Reels by a significant margin — 2.53% ER vs.
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1.37% ER respectively — meaning Abhishek Soni | MBA Thinking static and carousel content is already beating the industry carousel benchmark of 0.55% by nearly 5x. Prioritize publishing more carousel and static post formats in Abhishek Soni | MBA Thinking content calendar, and reserve Reels for reach-expansion goals rather than engagement goals. Audit Abhishek Soni | MBA Thinking last 21 posts and identify which post formats drove the highest individual engagement, then double down on those formats for the next 30 days.
