Shift Content Mix Toward Static Posts
Static/carousel posts are driving a 10.94% ER versus just 1.38% on Reels, a massive gap compared to the industry norm where Reels (0.52%) and static images (0.45%) perform similarly.
Details
Since posts are clearly the strongest format, May ♡ should prioritize more feed posts and carousels over Reels until the reason Reels underperform for this specific audience can be diagnosed.
