Shift Feed Mix Toward Posts
Their Posts are dramatically outperforming their Reels — 30.22% ER vs.
Details
9.58% ER respectively — suggesting their audience responds far more strongly to carousel or static content. Prioritize publishing at least 2 feed posts (carousels or static) for every 1 Reel to capitalize on that 30.22% engagement rate and protect their overall 10.65% account ER, which already sits well above the 2.5-5% micro-tier benchmark.
