Replace Reels With Carousel Posts
Maxime's Reels are generating a 0.09% ER while their Posts are delivering 1.44% — a 16x performance gap.
Details
Industry benchmarks show Carousels average 0.55% ER versus Reels at 0.52%, meaning carousels are the top-performing format and a direct upgrade from Maxime's underperforming Reels. Shift at least 3 of Maxime's next 5 uploads to multi-slide carousel posts to capitalize on their existing audience's demonstrated preference for that format.
