Double Down on Reels Production
The Reels ER for MATTERS sits at 17.02% versus just 0.75% for static Posts — a massive 22x gap that also crushes the industry Reels benchmark of 0.52%.
Details
Shifting the content calendar toward more Reels per week will capture this outsized engagement and improve the overall account ER, which currently trails the mid-tier benchmark of 1-2%.
