Shift Feed Strategy Toward Reels
MATTE BRAND's Reels are outperforming their static posts by a factor of more than 10x — 7.83% ER versus 0.77% ER on posts.
Details
Given that MATTE BRAND's overall account ER sits at 0.95%, which is already at the lower end of the 1-2% mid-tier benchmark, aggressively increasing their Reels output is the single fastest lever to pull their blended engagement rate up toward the top of their bracket.
