Shift Volume Toward Posts Over Reels
Matt Duchene's Posts are outperforming their Reels by a significant margin — 4.27% ER versus 2.0% ER — while the industry benchmark for mid-tier creators sits at just 1-2% overall.
Details
Prioritize static posts and carousels in Matt Duchene's content mix to consistently leverage that 4.27% rate, and reserve Reels for reach-building rather than engagement-driving goals.
