Shift Posting Strategy Toward Reels
Reels are generating a 64.38% engagement rate compared to the overall account ER of just 0.37%, making them the single highest-performing content format by a massive margin.
Details
Given that industry benchmarks confirm Reels get higher reach for accounts under 50K followers — and Thomas — Humour et course à pied sits at 37,755 — prioritize publishing Reels as the primary format for at least 70% of upcoming posts. An audit of the last 22 posts should be conducted to identify which Reels drove the most comments to replicate those formats, hooks, or topics immediately.
