Thomas — Humour et course à pied's InstagramEngagement

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matos_is_running
Thomas — Humour et course à pied

@matos_is_running · 37.8K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$60-$250 per post

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We will start with this profile.

Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.

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LowAverageGoodExcellent
128
Median Likes
13
Median Comments
22
Posts Analyzed
$60$250per sponsored post

Based on 37.8K followers · 0.37% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @matos_is_running to find brands, write emails, and help you close deals.

Your post rate

$60-$250

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @matos_is_running's $60-$250 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @matos_is_running's instagram audience is a fit and ask for $60-$250 per post.

Want Snippet to find brands and send the emails?

Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Posting Strategy Toward Reels

Reels are generating a 64.38% engagement rate compared to the overall account ER of just 0.37%, making them the single highest-performing content format by a massive margin.

Details

Given that industry benchmarks confirm Reels get higher reach for accounts under 50K followers — and Thomas — Humour et course à pied sits at 37,755 — prioritize publishing Reels as the primary format for at least 70% of upcoming posts. An audit of the last 22 posts should be conducted to identify which Reels drove the most comments to replicate those formats, hooks, or topics immediately.

Move 02

Convert Comments Into Conversation to Fix Ratio

The like-to-comment ratio is 57.4:1, which signals that while some passive engagement exists, the audience is not being prompted to respond or interact verbally.

Details

The median comment count is 13.0 per post, which is a workable baseline — adding a direct, single-question call-to-action in every caption will push that number higher, since comments carry more algorithmic weight than likes on Instagram. Closing the ratio gap is critical because 73% of brands prioritize engagement rate over follower count, and the current overall ER of 0.37% sits well below the 2.5–5% micro-tier benchmark.

Move 03

Publish a Rate Card to Accelerate Brand Deals

The estimated brand deal value is currently $60–$250 per post, but the Reels ER of 64.38% is a powerful negotiation asset that most brands will not see unless presented proactively.

Details

Creators with published rate cards close deals 40% faster, so a rate card should be built now that leads with Reels performance and positions Reels at a 20–40% premium over the base feed post rate, in line with industry benchmarks. Including a UGC tier starting at $100–$500 per video as an entry-level offering will capture brands with smaller budgets while the overall account ER grows.

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Thomas — Humour et course à pied's Instagram Engagement Rate: 0.37%