Replace Reels With Carousel Posts
Matilda Djerf's Reels ER is critically low at 0.24%, while Matilda Djerf's Posts ER sits at 1.13% — nearly 5x higher.
Details
Industry benchmarks show Reels only outperform other formats in reach for accounts under 50K followers, which does not apply to Matilda Djerf's 2.6M account. Shift Matilda Djerf's content calendar to prioritize carousel posts, which benchmark at 0.55% ER industry-wide, to capitalize on the format that is already driving Matilda Djerf's strongest results.
