Shift Posting Mix Toward Static Posts
Mathilda Gvarliani's Posts ER sits at 10.4% while their Reels ER is notably lower at 5.44% — nearly half the performance.
Details
Given that the industry benchmark advantage for Reels reach primarily applies to accounts under 50K followers, and Mathilda Gvarliani has 313,414 followers, leaning into static posts and carousels is the higher-engagement play for their tier. Audit Mathilda Gvarliani's last 27 posts and identify the top-performing static content themes, then increase their share in your weekly posting schedule to protect their overall 9.71% engagement rate.
