Shift to Reels to Maximize Reach
The current engagement rate of 0.39% sits far below the 2.5-5% benchmark for micro-tier accounts, and Reels are the fastest lever to close that gap — industry data shows Reels average 0.52% ER versus 0.45% for static images, and accounts under 50K followers like Matt Orchard | IFBB CLASSIC PHYSIQUE PRO (37,519) receive algorithmically higher reach from Reels.
Details
Aim to replace at least 3 of the next 5 posts with Reels, prioritizing content formats that invite saves and shares to push the median likes above the current 135.
