Shift Posting Mix Toward Reels
Mashumi Avinash Sankhhe's current engagement rate of 0.72% sits well below the nano-tier benchmark of 3.5-8%, and Reels are their fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50K followers like Mashumi Avinash Sankhhe's at 8,846.
Details
Aim to make at least 50% of their next 20 posts Reels, tracking whether per-post ER climbs above their current median of 62 likes and 2 comments per post.
