Prioritize Reels Over Static Posts
Meri Esther Goldstein's Reels ER (0.91%) is more than double the overall Posts ER (0.42%) and outperforms the industry Reels benchmark (0.52%), so shifting the content mix toward Reels should lift the average.
Details
Since Reels get higher reach for accounts under 50K followers and the account sits at 8,949 followers, increasing Reels frequency is the fastest lever to close the gap toward the nano-tier benchmark of 3.5-8% ER.
