Shift Posting Strategy to Reels
Marrakech Film Festival's Reels ER of 0.04% is 4x higher than their overall Posts ER of 0.01%, making Reels their strongest-performing format by a significant margin.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers — and their account sits at 59,186 — prioritize publishing at least 3 Reels per week featuring festival highlights, behind-the-scenes footage, or filmmaker interviews to capitalize on this format advantage. Aim to shift at least 60% of their content calendar to Reels immediately.
