Shift Feed Strategy Toward Carousels
Marcus Braga's Posts ER (3.4%) is already outperforming Marcus Braga's Reels ER (2.95%), signaling that their audience responds better to static or multi-image formats.
Details
Since industry benchmarks show carousels lead all formats at 0.55% average ER versus Reels at 0.52%, doubling down on carousel posts could help close the gap between Marcus Braga's current 3.05% overall ER and the nano-tier benchmark ceiling of 8%. Aim to publish at least 2 carousels per week, using slide 1 as a strong hook and the final slide as a call-to-action to drive saves and shares.
