Double Down on Reels Immediately
Marlo's Reels are outperforming posts by a significant margin — 7.18% ER versus 3.32% for static posts — and at 5,351 followers the account sits in the nano tier where Reels are proven to generate higher reach for accounts under 50K.
Details
The content calendar should prioritize Reels as the primary format, aiming for at least 60-70% of new uploads to be Reels until the overall account ER consistently reflects that 7.18% ceiling.
