Shift Budget Back Toward Static Posts
Static/carousel posts drive 2.76% ER versus only 1.59% on Reels, so at a 27,805-follower size, feed posts are clearly the stronger format.
Details
Prioritize posting more static images or carousels over Reels until Reels ER closes the gap, since the data contradicts the general benchmark that Reels get higher reach under 50K followers.
