Shift Feed Strategy Toward Reels
Their Reels are already outperforming their static posts — 2.01% ER vs.
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1.24% for feed posts — yet their overall account ER of 1.33% sits below the 2.5-5% benchmark for micro creators. Since accounts under 50K followers get higher reach from Reels, increasing their Reels output as a share of their 25 analyzed posts should pull their blended ER closer to that 2.5% floor. Aim to make at least 50% of new content Reels and track whether their median likes of 205 climbs within 30 days.
