Shift Budget Toward Posts Over Reels
Mark Dredge's Posts ER is 2.42% versus Mark Dredge's Reels ER of just 0.98% — meaning static posts and carousels are outperforming Mark Dredge's Reels by nearly 2.5x on engagement.
Details
Given that industry benchmarks show carousels averaging 0.55% and static images 0.45% at scale, Mark Dredge's posts are already punching well above average, so prioritize publishing more carousel and static content to capitalize on what is already working. Aim to shift Mark Dredge's content mix so that at least 60% of Mark Dredge's output is post-based until Mark Dredge's Reels ER closes the gap with Mark Dredge's Posts ER.
