Prioritize Proven Feed Formats
The 8 analyzed posts for Maritime NYC | Your Guide to NYC on the Water produced a 93.89% posts ER versus a 0.29% Reels ER, so feed posts should be used as the engagement anchor.
Details
Strongest post concepts should be adapted into carousels and tested against static images; the benchmark ER is 0.55% for carousels versus 0.45% for static images.
