Shift to Reels to maximize reach
Guero’s Baja Style Ceviche Bar©️'s current engagement rate of 0.17% is far below the 2.5-5% benchmark for micro-tier accounts, and Reels are proven to get higher reach for accounts under 50,000 followers — which applies directly to their 54,889 followers.
Details
Prioritize publishing Reels as their primary format, since they average a 0.52% ER versus 0.45% for static images, and aim to post at least 3-4 Reels per week to compound algorithmic reach and close the gap on their benchmark.
