Shift Feed Mix Toward Reels
Marie-Lou Nurk's Reels are already outperforming their static posts by 2.37 percentage points (5.3% vs 2.93% ER), yet only a portion of their 19 analyzed posts are Reels.
Details
Prioritize publishing at least 60-70% of their content as Reels to capitalize on that higher-performing format. Even a modest shift in their content mix could pull their overall account ER closer to their Reels benchmark of 5.3%, well above the 1-2% mid-tier industry average.
