Shift Content Mix Toward Static Posts/Carousels
Posts ER sits at 6.7% versus only 3.68% for Reels—nearly double the performance.
Details
Since carousels and static images are already outperforming video content on the account, increase the posting ratio to 2-3 static/carousel posts for every 1 Reel to capitalize on what's already driving the 6.24% overall engagement rate.
