Shift Posting Mix Toward Reels
Kaye Abreu's current engagement rate of 1.45% sits below the micro-tier benchmark of 2.5-5%, and Reels are a direct lever to close that gap.
Details
Industry data shows Reels get higher reach specifically for accounts under 50K followers like this account at 19,296, making them the highest-leverage format right now. The account should aim to make at least 50% of the next 20 posts Reels and track whether the median likes of 273.5 and median comments of 6.5 improve within that subset.
