Double Down on Reels Immediately
Margaret Dasgupta (She/Her)'s Reels are generating a 4.07% engagement rate compared to just 1.89% on static posts — that is more than double the performance.
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Given that 73% of brands prioritize engagement rate over follower count, shifting their content mix heavily toward Reels is the single fastest way to raise their overall account ER above the 1.96% it sits at now and strengthen their brand deal positioning within the $1,000-$5,000 per post range.
